" James Bond of Undefeated says 'true sneakerhead has become almost non existent' "

With Boylston Trading Company, James Bond (Undefeated) describes the move they made with Footlocker and Converse. While describing the joint-venture, Mr. Bond tells why the true sneakerhead has become almost non-existent; and why it was a smart move to work with the two mega-brands, and what to expect from Undefeated in the future....